Upon embarking on an educational journey to Australia in 2016, we immediately fell in love with the laid back and stylish lifestyle down under. The bustling city life with no shortage of culture, walking from fantastic museums and galleries to thriving restaurants and music scenes at night, captivated both our desire for a balanced lifestyle.

We enjoy the idea of working on our corporate jobs during the day and then going to the beach or finding small, well-kept picnic grounds just some strolls away. The urban and outdoors while dressed in timeless fashion inspired us to embark on ‘The Daily Classic Co’.  We realised that modern women are always on the go. Left and right, we see women hopping from their corporate offices to dining at posh cafes.

With this, women in all parts of the world would always be on the hunt for comfortable and stylish, practical and elegant footwear – a shoe that fits for ‘day-till-night’ is rare to find. The daily transformation from walking shoes, flats, and sandals to classic, posh footwear became our motivation.

Central to the TDC journey is our desire to provide women with comfortable day-to-day classics – pieces carefully curated and designed by us. Making sure each design is something we ourselves would enjoy wearing.